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Freight Brokering Isn’t Hard — It’s Just Misunderstood

Lida Hakobyan

Apr 21, 2025

Freight Brokering Isn’t Hard — It’s Just Misunderstood
In this eye-opening episode, we break down the myths and misconceptions around freight brokering — one of the most misunderstood roles in the logistics industry. Whether you’re new to the game or have years in the field, this conversation sheds light on what freight brokers actually do, and why their work is more essential (and strategic) than most people realize.

🎯 What You’ll Learn:
🚚 Why freight brokering has a “bad rep” — and what’s true vs. what’s not
🧠 The core skills and mindset that make a successful broker
🔄 How brokers add real value to shippers and carriers
📈 Tips for anyone looking to get into freight brokering the right way

This isn’t a get-rich-quick pitch — it’s a real talk about the work, the opportunities, and the misconceptions that surround the freight brokerage world.

👉 Like, comment, and subscribe if you’re ready to cut through the noise and level up your understanding of logistics!

#FreightBroker #LogisticsIndustry #SupplyChain #TruckingBusiness #FreightGame #LogisticsEducation

Done For You LinkdeIN Prospecting & Email Automation System-https://www.logisticswithlida.com/dfnlinkdeinprospecting/automationsystem
Freight Broker Elite Mentorship-https://www.logisticswithlida.com/freightbrokerelite/paymentplan

FREE Resources for You

✨FREE Ebook “How to make 6 figures with 5 steps as a freight broker”
https://www.logisticswithlida.com/make6figuresasafba

✨Run your email marketing and land TOP shippers, all in one place. Get 10k emails for free and upgrade whenever you’re ready:

https://apollo.grsm.io/6figuresfreightbroker

✨Get a Professional G Suite Email Address
https://referworkspace.app.goo.gl/HfRJ
My newsletter- this is right-https://lida.systeme.io/freightfreedom

✨One Month Free on Truckstop
Choose the link that fits your role:

Broker https://partners.truckstop.com/f8g1u1xujlu8

Shipper https://partners.truckstop.com/jwb3y95gin2l-bvjxsfp

Carrier https://partners.truckstop.com/7pxzh5pk15py-gk8o3

(Just a heads up: the above links are affiliate links, so if you sign up using them, I may get a small kickback, which is really helpful for my channel. Thank you!)

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Freight Freedom

Freight Freedom

Lida Hakobyan

Lida is a first-generation immigrant who moved to the United States nine years ago. She started her journey in the trucking industry as an over-the-road driver, learning the ins and outs of the business. Over time, she transitioned to dispatching, fleet management, and eventually launched her own freight brokerage. In...

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