1150. #TFCP - Understanding Your ICP & The Secret to Targeted Growth!
Today, we’ve invited Will Haraway to join the show to talk about his substantial background and experience in freight marketing and the founding of Lead Coverage!
Will emphasizes the significance of clearly defining an Ideal Customer Profile (ICP) to excel in business development, the vital role of Customer Relationship Management (CRM) systems for enhancing visibility, team alignment in tracking customer interactions, improving retention, and attracting new customers!
About Will Haraway
Will Haraway has 20 years of executive experience in B2B Technology Marketing.
Will is a certified analyst relations practitioner by the Knowledge Capital Group and has helped companies including Manhattan Associates, Aptos, Atlantix Global Systems, American Software, and Rubicon Global improve their brand reputations with marketing results that help increase sales.
Connect with Will
- Website: https://leadcoverage.com/ / https://therevenueengine.com/
- Email: [email protected]
- LinkedIn: https://www.linkedin.com/in/willharaway/
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The Freight Coach
Team CargoRex
A passionate professional with extensive experience in leadership, multi-mode direct sales, freight management, business development, and proven growth in a highly competitive segment of the transportation industry.
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