EP. 15 - Building a Bigger Picture: Integrated Marketing Done Right

In this episode, Jennie and Mary Koburi, a Strategic Marketing Director, dive deep into the art of marketing strategy, sharing actionable tips and insights to elevate your campaigns and drive results. From leading integrated campaigns to balancing demand and lead generation, this conversation is packed with practical advice for marketers at every level.

Key Takeaways:
✔️ How to create cohesive campaigns that align with sales and product needs.
✔️ The difference between demand generation and lead generation—and why it matters.
✔️ Tips for testing and optimizing campaigns with analytics and A/B testing.
✔️ Building a brand strategy that unifies messaging across all channels.
✔️ Tools and technologies to streamline workflows and maximize impact.
✔️ The importance of understanding your audience and creating authentic content.

👉 Listen now to learn how to put the customer at the center of your marketing efforts and build a brand that stands out.

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