EP. 12 - Beyond the Pitch: Crafting Value Propositions That Resonate
In this episode, John McClymont, Principal โ Supply Chain and Operations Transformation at Operational Innovations joins Jennie Malafarina to discuss his dynamic career journey, from the food industry to the cash and transit sector, and now as an independent consultant helping organizations solve problems and improve operations. They dive into a wide range of topics, including:
๐น Johnโs career transition and consulting work
๐น Time travel and its connection to modern problem-solving
๐น The role of AI and technology in business efficiency
๐น Common mistakes service providers make when approaching shippers
๐น Building relationships and marketing strategies that work
๐น Aligning with industry trends like sustainability and digitalization
๐น The importance of measuring performance and continuous improvement
Tune in to learn how John leverages his expertise to help businesses enhance their operations and performance. Plus, get his actionable tips on how service providers can stand out in a competitive landscape!
๐ Connect with John:
https://www.linkedin.com/in/john-mcclymont/
๐ Learn more about Operational Innovations:
http://www.operationalinnovations.ca/
๐ Donโt forget to like, comment, and subscribe for more insightful episodes.
#BusinessConsulting #AI #Logistics #Operations #ServiceProviders #CustomerRelationships #Technology #Sustainability #MarketingStrategy #Entrepreneurship #FR8MarketingGurus
Virago Marketing
Jennie Malafarina
Virago Marketing is a specialized agency dedicated to transforming the marketing strategies of transportation and logistics companies. Our focus is to facilitate revenue alignment for our clients, leveraging our deep industry expertise to enhance their market understanding, demand generation, and customer growth.
View Profile