40 Brutal Truths I Wish I Knew When Starting My Freight Brokerage
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00:00 – Advice to My 30-Year-Old Self on Building a 7-Figure Brokerage
01:18 – #1 Carrier Relationships Matter More Than You Think
01:49 – #2 Cold Calling is NOT Dead – Pick Up the Phone
02:54 – #3 You Don’t Need a Fancy Website to Land Clients
03:41 – #4 Stop Wasting Time on Spot Quotes
04:17 – #5 Freight Brokering is 80% Sales, 20% Logistics
05:21 – #6 Consistency is the Key to Success
06:14 – #7 This is NOT a Get-Rich-Quick Business
07:10 – #8 Find a Niche and Dominate It
08:10 – #9 Booking Freight Without a Strategy Will Sink You
09:22 – #10 Customer Service Will Make or Break Your Business
10:37 – #11 Prepare to Be Ignored – It’s Normal
11:11 – #12 Fortune is in the Follow-Up – Don’t Give Up Too Soon
12:47 – #13 Competing on Cheap Rates is a Losing Strategy
14:08 – #14 Embrace Technology, But It Won’t Replace Hard Work
15:52 – #15 Cash Flow is King – Manage It or Go Broke
17:10 – #16 Getting Your Authority is Just the Beginning
18:06 – #17 Mentors & Training Can Shortcut Your Success
19:14 – #18 Beware of Bad Advice & Fake Gurus
20:33 – #19 You Are a Problem Solver – Own It
21:21 – #20 The Freight Market is Cyclical – Plan for Ups & Downs
22:54 – #21 Double-Check Everything – Mistakes Cost Big
23:53 – #22 Your First Year Will Demand More Than You Expect
24:49 – #23 Burnout is Real – Pace Yourself
25:40 – #24 Build a Support Network or Risk Burning Out
27:04 – #25 Mistakes Are the Best Teachers – Learn From Them
28:08 – #26 Integrity is Everything – Protect Your Reputation
29:23 – #27 Not Every Customer is a Good Customer
30:34 – #28 Vet Your Shippers Just Like You Vet Carriers
31:06 – #29 Negotiate, But Know Your Worth
32:07 – #30 Your Reputation is Everything in This Industry
33:35 – #31 Always Be Learning and Adapting
34:38 – #32 Differentiate Yourself or Get Lost in the Crowd
36:02 – #33 Stay Organized – Track Everything
37:24 – #34 Revenue is Vanity, Profit is Sanity
38:39 – #35 Turn Failures into Feedback
39:41 – #36 Patience & Persistence Beat Any Shortcut
40:49 – #37 Your Mindset is Your Greatest Asset
42:00 – #38 Success Comes from Outlasting Your Competition
42:30 – #39 Take Ownership – No One Will Hand You Success
42:59 – #40 The Freight Brokerage Journey is Tough, But Worth It
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