The Human Side of Data-Driven Marketing - Affinity Podcast Episode 1 - FINN Partners
In this episode of the Affinity Podcast, host Aleksandra King is joined by Elliott King, Managing Partner at FINN Partners, and Paul Waagbo, Head of Customer Data and Digital Marketing at Wagamama, to explore the transformative power of data-driven marketing communications.
Their discussion centers around innovative storytelling, the impact of privacy laws such as GDPR, and the strategic use of real-time data and AI to create personalized marketing experiences.
Learn how data-driven marketing differs from traditional approaches, and discover the operational challenges and significant opportunities presented by evolving privacy regulations and technology advancements. Elliott and Paul provide valuable insights on leveraging real-time feedback, AI integration, and preparing for future trends in digital marketing.
Tune in for essential tips on:
– Adopting a data-driven mindset
– Navigating privacy compliance effectively
– Utilizing real-time data to optimize marketing campaigns
– Integrating AI for personalized customer experiences
– Understanding emerging trends in identity tracking and digital marketing
Whether you’re a seasoned marketer or a business looking to enhance your digital strategy, this episode offers practical guidance and expert perspectives to help you successfully navigate and thrive in a data-driven marketing landscape.
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CHAPTERS
00:00:00 – Introduction
00:01:08 – Spark for data-driven marketing
00:02:14 – Defining data-driven marketing
00:05:03 – Impact of privacy laws
00:08:05 – Tracking without cookies
00:10:31 – Providing value to customers
00:11:00 – Balancing commercial and privacy interests
00:15:08 – Collaborating with other brands
00:18:20 – Real-time data transforming customer engagement
00:20:06 – Integrating AI for personalized marketing
00:25:04 – Future trends in identity tracking and marketing
00:28:45 – Surprising findings from customer data analysis
00:36:14 – Technological infrastructure for advanced tracking
00:38:53 – Biggest opportunities for data-driven marketing
00:44:40 – Advice for brands starting data-driven personalization
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