PepsiCo Goes Natural: Is This The End of Artificial Colors in Food?

PepsiCo says it plans to replace artificial colors with natural ones across its product lines by 2026, but the move could come with major R&D and consumer acceptance challenges. The Fast Five crew debates whether regulation is the only real way to force change.

0:02 – PepsiCo CEO outlines natural color transition timeline
0:45 – U.S. HHS pushes voluntary color removal by 2026
2:00 – France vs U.S.: stark differences in food color standards
3:40 – Why reformulation is hard: R&D, sourcing, pricing
4:45 – The food-as-medicine opportunity
6:00 – Will Americans accept the change without regulation?
7:00 – Red Vines, Trix, and the real struggle of visual food culture

This week’s episode is brought to you by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand.

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