Basic
Business Overview
I am a Director at SG-retail, a retail media consultancy that helps retailers to build and optimise their Retail Media Networks. With over 20 years of experience in this field, I have a deep understanding of customer strategy, data science, loyalty, first party data, adtech, martech, and monetisation strategies and processes.
I have a proven track record of leading and delivering successful retail media projects with many of the world’s leading retailers, such as Tesco, Asda, Kroger, Carrefour, Metro, Woolworths, Coles, Aldi, Asda, Pets at Home, Spinney, Virgin Megastores, and more. I also led the creation of world’s first advanced Retail Media Network as a founder of dunnhumby retail and was a founding director of dunnhumby USA. I built emnos (part of PAYBACK, Europe’s largest coalition loyalty programme) into a dunnhumby challenger business and worked with BCG as a Senior Adviser to their retail practice.