In 2012, the founders built a software product that utilized Google Earth to measure rooftops, yards, and outdoor walls for roofing siding and windows. We started running pilots to use this software in the home improvement industry, to see if we could get some feedback and traction. At the same time, they applied for a U.S. Patent, which was later granted on the software technology. During that process, some executives within the logistics industry caught wind of the technology and inquired as to its potential use cases on freight docks. They identified that the industry was quickly moving toward density which is a combination of cubic feet and weight and not just weight and class as the main component for pricing of shipments and that tools were needed to efficiently measure palletized freight on cross docks, shippers distribution centers, and within international freight forwarding operations.
