1206. #TFCP - From Transactions to Trust: Earning Loyalty in Freight!
How powerful is it to leverage platforms to vet potential business partners in freight? Let’s hear it from Robert Light of CarrierSource in this episode!
Here’s What to Learn From This Episode:
- Industry Insight on Accountability: Rob emphasizes mutual accountability & transparency as critical in freight. CarrierSource aims to empower small fleets/owner-operators lacking online visibility to ensure fair play in the industry.
- Importance of Online Reputation: Authentic reviews and SEO are shifting from traditional advertising, making a strong digital presence essential for brokers and carriers to stand out.
- Moderation and Authenticity Assurance: CarrierSource’s review system mandates proof of business relationships for publishing reviews, allowing substantiated negative feedback. This balanced approach enhances credibility, vital for combating fraudulent or biased reviews.
About Robert Light
Rob Light is the CEO and Co-founder of CarrierSource, the leading carrier review website where carriers and brokers build a fair reputation with customer reviews, and connect with their ideal shipper prospects. Over the last four years, Rob has led CarrierSource as the team has gathered 70,000+ reviews of carriers and brokers, and helped attract an audience of over 400,000 monthly visitors. CarrierSource is the only industry specific intent data platform that helps transportation providers hone in on their ideal customer persona, and target them when they are in the market for new logistics partners.
Prior to starting CarrierSource, Rob was an early employee at the software review website G2.com. At G2, Rob saw the power of customer reviews and how small businesses could leverage the voice of their customers to compete with the largest companies in the space.
Connect with Robert
- Email: [email protected]
- Website: https://www.carriersource.io/
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The Freight Coach
A passionate professional with extensive experience in leadership, multi-mode direct sales, freight management, business development, and proven growth in a highly competitive segment of the transportation industry.
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