1215. #TFCP - The Freight CEO’s Journey: Discipline, Grit, and Long-Term Thinking!
Today, Bob King of Sage Freight brings his over thirty years of experience in the transportation industry and the entrepreneurial mindset that keeps him thriving and growing!
Bob emphasizes prioritizing revenue-generating activities, accepting personal liability impacts decision-making, and promoting long-term customer relationships. Tune in to unpack more from this episode!
About Bob King
Robert King is a veteran logistics executive and entrepreneur with over 30 years of experience in transportation and supply chain leadership. He is the Founder and CEO of Sage Freight, launched in October 2021 in Brentwood, Tennessee. Under his leadership, Sage Freight has grown into a high-performing logistics company with international operations and a strong cultural foundation built on people, purpose, and process.
Before Sage, Robert served as President of One Point Logistics in early 2020, where he was recruited to lead a turnaround of a 250-person operation.
From 2005 to 2020, Robert was the Founder and President of Cavalry Logistics, which he built from the ground up without outside funding. In 2010, he sold Cavalry to Universal Logistics Holdings but continued to lead the company as President for nearly a decade post-acquisition.
Robert began his career at C.H. Robinson in August 1993, starting in the North Chicago office. He rose through the ranks to become Transportation Manager and, ultimately, General Manager of the Nashville office.
He later served as Director of Logistics at Western Express from 2004 to 2005, where he launched a brokerage team that achieved a multimillion-dollar run rate in its first year and helped establish a high-performing, cross-functional culture.
Robert holds a Bachelor of Arts in Global Security and Nuclear Warfare from the University of Wisconsin–Madison. Known for his strategic clarity, cultural leadership, and operational excellence, he continues to shape the future of freight through innovation, acquisition, and people-first growth.
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The Freight Coach
A passionate professional with extensive experience in leadership, multi-mode direct sales, freight management, business development, and proven growth in a highly competitive segment of the transportation industry.
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