1221. #TFCP - From Hustle to Influence: Redefining Success in Freight Brokerage!
Today, we’re joined by incredible women in transportation, Lacey Olson and Amanda Haire – the co-founders of Transport Express!
Despite coming from different industries, Lacey and Amanda share how they got into the freight business and continue to thrive, their challenges due to changing market conditions, and their focus on promoting a work-life balance, creating standard operating procedures, training manuals, and KPIs to enhance operational scalability!
About Lacey Olson and Amanda Haire
Lacey Olson is the Co-owner of Transport Express, a Minnesota-based freight brokerage she acquired with her business partner, Amanda Haire, in 2021. She began her career in investment banking before taking a hiatus to raise her three boys. Today, she holds an MBA and co-owns a concrete and masonry company with her husband. Her experience spans finance, logistics, construction, and real estate investing—all rooted in a drive to build strong, values-aligned businesses. Lacey believes momentum comes from doing the little things well and brings a steady, thoughtful approach to entrepreneurship.
Amanda Haire grew up around entrepreneurship — watching her dad run a third-generation lumber yard sparked her own desire to build something lasting. Before entering the transportation industry, she spent over a decade as a paramedic, a role that taught her to lead with calm and purpose under pressure. She also invested in and co-owned businesses in the residential construction space. Today, she’s proud to help modernize a legacy business and to inspire more women to pursue entrepreneurship.
Connect with Lacey and Amanda
- Website: https://www.transportexpress.com/
- LinkedIn: https://www.linkedin.com/in/laceyroxannolson/ / https://www.linkedin.com/in/amanda-haire-980424232/
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The Freight Coach
A passionate professional with extensive experience in leadership, multi-mode direct sales, freight management, business development, and proven growth in a highly competitive segment of the transportation industry.
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