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5 Minute Cold Calling Hacks For Busy Salespeople | Final Mile 87

Apr 1, 2025

Nate Cross & Ben Kowalski answer your freight brokering questions and discuss:

📞 What does “100 calls per day” really mean—total dials or the number of companies contacted?
🚫 Is there a way to get more customers without cold calling? What can a new broker do after struggling with outreach?
💸 When does a shipper typically pay a new brokerage, and how do you cover the carrier payment before you get paid?
🚛 Why would a truck driver change the MC number and company name on the side of their truck?

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Chapters

00:00 Introduction and Overview of Cold Calling
03:05 Effective Cold Calling Strategies
05:57 The Importance of Follow-Ups
08:57 Alternative Methods for Finding Customers
11:57 Communication Techniques in Sales
15:00 Understanding Payment Terms in Brokerage
17:53 Addressing Fraud in the Industry