985. #TFCMS - How To Grow Your Freight Brokerage In Any Market!
We’re back for another week of insights and trends in the freight market! Today, Cody Koehler is back to talk about sales strategies, niche selling and specialization, effective cold calling techniques, research and preparation for prospecting, analyzing sales calls for improvement, customer data usage, and building customer relationships.
About Cody Koehler
Cody is a 21-year veteran in supply chain/logistics. He has done just about everything in this industry minus holding his CDL (he did drive a yard dog though). In his current role, he oversees the sales and marketing teams for A&Z trucking, a 20-year old brokerage that specializes in produce and reefer freight, as well as cold storage and cross docking.
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The Freight Coach
Team CargoRex
A passionate professional with extensive experience in leadership, multi-mode direct sales, freight management, business development, and proven growth in a highly competitive segment of the transportation industry.
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