Beyond the Pitch: Crafting Value Propositions That Resonate
In this episode, John McClymont, Principal – Supply Chain and Operations Transformation at Operational Innovations joins Jennie Malafarina to discuss his dynamic career journey, from the food industry to the cash and transit sector, and now as an independent consultant helping organizations solve problems and improve operations. They dive into a wide range of topics, including:
John’s career transition and consulting work
Time travel and its connection to modern problem-solving
The role of AI and technology in business efficiency
Common mistakes service providers make when approaching shippers
Building relationships and marketing strategies that work
Aligning with industry trends like sustainability and digitalization
The importance of measuring performance and continuous improvement
Tune in to learn how John leverages his expertise to help businesses enhance their operations and performance. Plus, get his actionable tips on how service providers can stand out in a competitive landscape!

Virago Marketing
Jennie Malafarina
Virago Marketing is a specialized agency dedicated to transforming the marketing strategies of transportation and logistics companies. Our focus is to facilitate revenue alignment for our clients, leveraging our deep industry expertise to enhance their market understanding, demand generation, and customer growth.
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