Bonprix’s Carolin Klar on 3D Design, AI, and the Human Side of Fashion | WRC 2025

Live from the VusionGroup Podcast Studio at the World Retail Congress 2025 in London, Omni Talk sits down with Carolin Klar, Executive Board Member at Bonprix, to explore the intersection of fashion, technology, and human insight. Carolin walks us through how Bonprix scaled a 3D development workflow globally, how AI is helping designers spot and prototype emerging trends faster, and how cultural change and trust were vital to success. If you love product, people, and process, this one’s for you.

⏱ Key Moments:

0:28 – Meet Carolin Klar: From textile engineer to Bonprix board
1:10 – What Bonprix is and how it evolved from mail-order to digital pioneer
2:24 – Inside her WRC panel on strategic sourcing and 3D product development
3:59 – How Bonprix built a global 3D design workflow with teams in Hamburg, Poland, and beyond
4:55 – The cultural and organizational change needed to scale innovation
6:02 – Lessons on building high-performance, trust-driven teams
7:54 – The evolution of product development: What’s changed and what hasn’t
9:00 – Why emotional connection and tactile evaluation still matter in fashion
10:10 – How AI is transforming trend identification and product ideation
12:03 – The importance of involving teams early in tech adoption to overcome fear
13:39 – Empowering designers to view AI as a collaborator, not a threat
15:15 – Why AI should free up time for perfecting the physical product

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