Cracking the Code: Intent Data and the Future of Logistics Marketing
In this episode of Everything is Logistics, Blythe speaks with Kara Brown, CEO of Lead Coverage. They discuss the importance of intent data in modern marketing strategies for supply chain companies.
Kara explains how her company helps clients identify and act on buying signals, emphasizing the need for persistent follow-up and targeted messaging.
She shares insights on measuring marketing success through volume, velocity, and value metrics, and stresses the importance of marketers understanding these numbers to secure a seat at the executive table.
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