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Data-driven marketing tips from wagamama. #AffinityPodcast #digitalmarketing #podcast #marketing

May 9, 2025

Data-driven marketing conjures up cold analysis. But it’s really about “putting customers at your core,” says Pal Waagbo, formerly of @wagamama_uk, the wildly popular Asian-inspired casual restaurant chain with 250 (and counting) locations.

FINN Partners

FINN Partners

DECEMBER 2011. FINN PARTNERS WAS BORN. After 11 years serving as co-CEO of a historic agency that carried my father’s name— and mine!—and after 30+ years of working at the firm, I wanted to build something different, bold, meaningful and amazing for clients, our colleagues and the community. "Amazing" was,...

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