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Designed in California Made Elsewhere

Jun 8, 2022

The Apple iPhone is one of the world’s most successful products. A great deal of that success beyond design has been how Apple has been able to configure its’ supply network to leverage global expertise and assemble products at low cost to sell at higher prices. Profits generated have enabled Apple to reinvest capital and innovate new technologies to develop more products. As the number one smartphone company it draws more than 40% of the total smartphone industry revenue and more than 50% of the profits. The question is how long can that continue?

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About Tony Hines and the Chain Reaction Podcast – All About Supply Chain Advantage
I have been researching and writing about supply chains for over 25 years. I wrote my first book on supply chain strategies in the early 2000s. The latest edition is published in 2024 available from Routledge, Amazon and all good book stores. Each week we have special episodes on particular topics relating to supply chains. We have a weekly news round up every Saturday at 12 noon…

Chain Reaction - Supply Chain Advantage

Chain Reaction - Supply Chain Advantage

Supply Chain Advantage helps make organizations efficient and effective employing customer focused supply chain strategies that are demand driven. It does so by means of training, consultancy, events, digital content and publishing.

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