Episode 4: Supply Chain Spotlight: Strategies & Stories
In this episode, we dive into freight brokerage marketing strategies with Jesse Thomas, director of marketing for Highway.
Key Insights:
- Personalized Marketing: Jesse highlights the importance of account-based marketing and tech integration, with effective strategies like webinars and virtual events.
- Digital Trends: Understanding customer language and continuous dialogue are crucial. Digital marketing in logistics has unique trends.
- Tech Startups: Effective strategies include social media, content creation, and partnerships. Jennie Malafarina discusses keyword targeting challenges and the importance of building personal brands on LinkedIn.
- Building Relationships: Partnering with customers, strong onboarding, and networking are vital.
- B2B Sales: Clean data, targeted messaging, and prioritizing high-intent leads are key to success.
- Freight Tech Challenges: Differentiating in a crowded market requires partnerships and effective use of LinkedIn lead gen forms and boosted posts.
Connect with Jesse
gohighway.com
LinkedIn: https://www.linkedin.com/in/jessieannebumgarner/
Virago Marketing
Jennie Malafarina
Virago Marketing is a specialized agency dedicated to transforming the marketing strategies of transportation and logistics companies. Our focus is to facilitate revenue alignment for our clients, leveraging our deep industry expertise to enhance their market understanding, demand generation, and customer growth.
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