Episode 56: Mastering Creativity To Win More Freight with Krystina Booker
In this episode of the ThinkFreight Podcast, I sit down with Krystina Booker, the Founder of Booker Transport Solutions. Krystina shares her compelling journey into the logistics industry, detailing the various stages of her career—from working in established brokerages to making the bold move of launching her own brokerage earlier this year.
Krystina provides an in-depth look at the challenges starting a brokerage. She offers valuable insights into the hurdles that new brokers face. Additionally, she discusses the current state of the market and identifies unique opportunities that exist even in downturns, by finding riches in niches and being as creative as possible.
Throughout our conversation, we explore the nuances that distinguish different brokerages and how these differences can impact business operations and growth. Krystina also shares practical tips for those aspiring to enter the brokerage business, emphasizing the importance of perseverance, strategic planning, and customer service.
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🌎 Find Krystina Booker and Booker Transport Solutions online:
Krystina Booker – LinkedIn
Booker Transport Solutions
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