Executive Insights with Bertrand Chen GSBN

The global trade ecosystem is undergoing a profound shift as organisations push the envelope (pun intended) of digital transformation to simplify global trade and make it more accessible.. These efforts are no longer confined to ocean shipping and are expanding to include other related sectors such as multimodal logistics.

GSBN- Global Shipping Business Network a leading not-for-profit consortium, is at the forefront of this transformation with its focus on creating a paperless, accessible, and sustainable trade ecosystem while enhancing supply chain visibility through collaboration, and addressing challenges that are hindering the adoption of trade digitalisation..

Shipping and Freight Resource had the privilege of speaking with Bertrand Chen, CEO of GSBN, as part of the Executive Insights series.. Bertrand shares his vision for the future of global trade, the challenges of digital adoption, and the transformative role GSBN is playing in making trade more accessible, sustainable, and efficient..