Fighting for Freight Brokers with TIA's CEO Anne Reinke

In this episode of Everything is Logistics, host Blythe Brumley interviews Ann Rinkie, the President and CEO of the Transportation Intermediaries Association (TIA). They discuss their shared love for football and Reinke’s career background, including her 16 years with CSX in government affairs before moving into the brokerage world. The episode focuses on the role of TIA and the importance of logistics in transportation.

LINKS

• Connect with Anne Reinke on Linkedin
• Register for TIA’s 2023 Capital Ideas Conference happening April 19-22 in Orlando.

WHAT YOU’LL LEARN:
 
The listener will learn about Ann Reinke’s background in rail and government affairs, as well as her transition to the freight brokerage world. The episode discusses various topics related to the freight industry, including trucking industry concerns, TIA’s government affairs division, solutions to avoid scams, benefits of joining TIA, and challenges faced by freight brokerages. The podcast also touches on the importance of in-person networking, LinkedIn, building a strong website, and the potential growth and significance of the freight brokerage industry.

TIMESTAMPS:

[00:01:12] Career transition from rail to brokerage. 
[00:05:01] Trucking industry freight rates. 
[00:07:04] Proprietary data and privacy.
 [00:10:39] TIA’s impact on policy. 
[00:13:25] Educating Varying Company Sizes. 
[00:17:44] Solutions to avoid scams. 
[00:21:30] TIA Conference in Orlando. 
[00:24:03] Sustainability at conferences. 
[00:27:03] In-person conferences vs. virtual learning. 
[00:30:33] Standing out on LinkedIn. 
[00:33:27] LinkedIn Lunatics. [00:39:57] 
Freight Tech and relationship building. 
[00:40:24] Technology and Human Interaction. 
[00:44:48] The Role of Brokers 
[00:49:51] Dangers of using AI in freight. 
[00:50:45] The Dark Side of AI.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

———————————————

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company’s agents on how they took the leap and found a home with SPI freight agent program.

Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.