Forklift Industry Future Unveiled: NOBLELIFT Live from ProMat

In this special live episode from ProMat, Kevin chats with Bill Pedriana, newly appointed President of NOBLELIFT North America. The conversation dives deep into Bill’s vision for the future of material handling and NOBLELIFT’s role in shaping it. With decades of industry experience, Bill shares why he joined NOBLELIFT, the company’s global impact as the largest OEM lift truck manufacturer, and how its culture of collaboration uniquely positions it to lead innovation. 

The discussion covers what warehouse professionals can expect for the forklift industry in the coming decade, culminating in the debut of Project Alpha, the world’s first open-source forklift. From business strategy to disruptive technology, this episode offers a compelling look into the future of the forklift industry and what NOBLELIFT is doing to lead the charge.