From Content to Conversations: Modern Marketing in Logistics

What does marketing in logistics really look like behind the scenes?

In this episode of Logistics Unplugged, host Brian Blalock chats with Adam White, VP of Marketing at BlueGrace Logistics, for a candid conversation on blending creativity, technology, and strategy in an industry that moves fast.

They discuss:
🧠 How AI is changing the way logistics teams brainstorm and build content📚 Why creativity and unexpected ideas can make all the difference in marketing📞 How aligning with sales creates stronger customer connections🏢 The real ROI of trade shows (and how to make them worth it)

If you’re looking for fresh ideas, real talk, and a better way to approach marketing in logistics, this one’s for you.