From Journalism to Freight Marketing: Lindsey Nolen on Social Media, AI & Building a Bold Brand
“Everything is logistics.” In this episode of Fr8 Marketing Gurus, we sit down with Lindsey Nolen — founder of Social My Media — to talk about how she built a successful social media agency rooted in storytelling, personal branding, and adaptability.
Lindsey shares her unique journey from local news to launching a thriving digital marketing business, explains why logistics became her niche, and offers practical advice for freight companies navigating today’s social landscape.
🚛 Whether you’re a freight startup, 3PL, or logistics founder — this episode is packed with takeaways on:
– Personal branding for B2B leaders
– Why cold calls alone don’t cut it anymore
– Paid ads vs. organic growth
– Using AI to enhance (not replace) your marketing
– Building a sustainable marketing strategy in freight
🔗 Connect with Lindsey: [email protected]
📢 Follow Virago Marketing for more insights: www.viragomarketing.com
#FreightMarketing #LogisticsBranding #SocialMediaStrategy #Fr8Marketing #B2BMarketing #AIInMarketing #FounderStories
Virago Marketing
Jennie Malafarina
Virago Marketing is a specialized agency dedicated to transforming the marketing strategies of transportation and logistics companies. Our focus is to facilitate revenue alignment for our clients, leveraging our deep industry expertise to enhance their market understanding, demand generation, and customer growth.
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