Happy customer but higher costs? #supplychainmanagement #warehousesolutions #logisticsindustry

Retailers are embracing the omnichannel revolution, but are your fulfillment costs rising?

At the National Retail Federation’s Big Show, I asked the question where does fulfillment and retail intersect right now.

With more fulfillment happening at the store level, there are added complexities.

Here Tyler Linderman of Bricz explains how the customer experience is improving by fulfilling in multiple ways but not without additional costs.

Leveraging automation and in-market fulfillment centers can help to cut costs and improve margins.

You want to make your customer happy but you also want to make sure you keep your costs under control.

What are your thoughts?