How Gen Z Is Forcing Brands to Rethink Packaging (Cartonization Matters)

Gen Z isn’t just influencing trends — they’re reshaping how brands operate behind the scenes. From packaging waste to sustainability claims, today’s youngest consumers are holding companies accountable.

In this video clip, James Malley breaks down the difference between Millennial and Gen Z consumer expectations — and how something as operational as cartonization (yes, your shipping box…Read more