How Odyssey Logistics thinks about global marketing strategy
Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving–but growing.
That’s why we’re excited to have Eileen Curran, Odyssey’s VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company’s global initiatives. Whether you’re a one-person marketing team or on a growing team like Eileen, there are lessons to be learned at every stage of the journey that can hopefully be applied to your own strategy.
- Connect with Eileen Curran on Linkedin
- Follow Odyssey Logistics on Linkedin and check out their website
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
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