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In-House vs 3PL Fulfillment: What’s BEST for Your Brand?

Kevin Lawton

Apr 8, 2025

Thinking about whether to keep your fulfillment in-house or hand it off to a 3PL? 🤔 Let’s talk about it!

Doing it yourself can be great when you’re just starting out—more control, hands-on experience, and tight feedback loops. But as your brand grows, all that packing and shipping can start to slow you down.

That’s where outsourcing comes in.

A good 3PL can take fulfillment off your plate so you can focus on building your brand, launching new products, and growing your community. 💥

Just look at Dr. Squatch—they’ve scaled like crazy by working with top 3PLs to handle the logistics side, which helped them speed up deliveries and expand faster.

Every brand’s different, but if you’re hitting a growth spurt, it might be time to pass the tape gun to someone else. 😉

Let us know in the comments—are you team in-house or team 3PL?