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Influence Global Podcast: Why More Creators Are Developing Their Own Brands Ft. Jennifer Glen

Apr 1, 2025

Social media has propelled countless creators to stardom, but an increasing number are looking beyond platform-driven revenue streams to build lasting businesses. With the unpredictability of algorithm adjustments and platforms’ shifting priorities, diversification is key—leading many influencers to partner with investors, agencies and brands to launch their own ventures. Unlike traditional star…Read more

The BCMA

The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry.

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