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Leveraging Full-Funnel Strategy for Lead Generation - The Affinity Podcast Episode 2 - FINN Partners

Jun 5, 2025

In this episode, Aleksandra King speaks with Marc Granville of ICMA and Elliott King of FINN Partners about the evolving role of marketing in the financial services sector — specifically how strategic education, digital transformation, and niche targeting intersect in capital markets.

They explore how full-funnel marketing, content strategy, and digital platforms like LinkedIn are helping organ…Read more

FINN Partners

FINN Partners

DECEMBER 2011. FINN PARTNERS WAS BORN. After 11 years serving as co-CEO of a historic agency that carried my father’s name— and mine!—and after 30+ years of working at the firm, I wanted to build something different, bold, meaningful and amazing for clients, our colleagues and the community. "Amazing" was,...

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