Leveraging Full-Funnel Strategy for Lead Generation - The Affinity Podcast Episode 2 - FINN Partners
In this episode, Aleksandra King speaks with Marc Granville of ICMA and Elliott King of FINN Partners about the evolving role of marketing in the financial services sector — specifically how strategic education, digital transformation, and niche targeting intersect in capital markets.
They explore how full-funnel marketing, content strategy, and digital platforms like LinkedIn are helping organ…Read more
FINN Partners
DECEMBER 2011. FINN PARTNERS WAS BORN. After 11 years serving as co-CEO of a historic agency that carried my father’s name— and mine!—and after 30+ years of working at the firm, I wanted to build something different, bold, meaningful and amazing for clients, our colleagues and the community. "Amazing" was,...
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