Making the Switch from Trucker to Creator
When Freightwaves first launched ‘Back the Truck Up’ the main goal was to bring a central place of news and social media content directly onto one site. Powered by truckers and industry vets, Justin Martin was one of the first trucker→creators who jumped at the chance to stay home instead of being on the road for weeks, sometimes months, at a time.
Justin joins the show to talk about his transition from trucker to creator, the dynamics of taking care of your drivers, and what companies can do to appreciate their drivers year-round for Truck Driver Appreciation Week.
- Connect with Justin Martin on Twitter
- Follow Back the Truck Up on Tiktok, Twitter, and their website
Listen to these shows next:
- Gift Ideas for Truck Driver Appreciation Week
- How Truckers Can Protect and Profit From Their Content
- Drivers Deserve More Than a Social Media Post
- Pitfalls and Perks of Working With Trucking Influencers
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin,
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
—————————————–
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear from the company’s agents on how they took the leap and found a home with SPI freight agent program.
CloneOps AI-powered phone operations for inbound and outbound calls with speed, scale, and efficiency. Our virtual agents handle high-volume interactions, automate workflows, and deliver real-time insights, freeing your team to focus on growth. Designed for logistics, retail, and beyond—seamless communication, smarter conversations, faster resolutions.
CargoRex – Your Logistics Hub. Explore, discover, and evolve with the all-in-one platform connecting you to the top logistics tools, services, and industry voices. Whether you’re a leader, researcher, or creator, CargoRex helps you stay ahead. Explore Now
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services her…