Marketing vs. Sales in Freight [rebroadcast]
It’s a common internal rivalry no matter the industry but the companies who are building for the long haul recognize these two super teams are much more powerful when they come together to tackle one thing: solve the problems of their audience.
SONAR sales rep Kyle Taylor is back with me to discuss the perks and annoyances between each side in order to help the overall goals of the organization.
What you’ll learn in this episode:
- Trusting the marketing department to be effective short term and long term
- Why sales teams should get into the content game
- Outdated strategies that gotta go
- Favorite (and least favorite) marketing tactics
- How Google gets more credit than it deserves
Links from the show:
- Kyle’s previous appearance on the pod plus a link to his own podcast, Real Sales.
- The Ladies Leadership Coalition has launched~read all about my involvement and what we hope to achieve here. Be sure to also follow the group on Linkedin!
- The Digital Dispatch pod was recently ranked #11 out of FeedSpot’s Top 30 Freight Podcasts.
- Host Blythe Brumleve was named as “Top 7 Inspiring B2B Women to Follow on LinkedIn”
- Watch the first Cyberly episode on YouTube
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
—————————————–
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear from the company’s agents on how they took the leap and found a home with SPI freight agent program.
CloneOps AI-powered phone operations for inbound and outbound calls with speed, scale, and efficiency. Our virtual agents handle high-volume interactions, automate workflows, and deliver real-time insights, freeing your team to focus on growth. Designed for logistics, retail, and beyond—seamless communication, smarter conversations, faster resolutions.
CargoRex – Your Logistics Hub. Explore, discover, and evolve with the all-in-one platform connecting you to the top logistics tools, services, and industry voices. Whether you’re a leader, researcher, or creator, CargoRex helps you stay ahead. Explore Now
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services her…