Schnucks Doubles Down on Caper Carts | Key Moment in Grocery History or Gimmick?
Schnucks is expanding its Caper Cart program, bringing the smart carts to more stores in Missouri and Illinois with new features like a lower tray for bulk items. Omni Talk and A&M experts discuss the promise, pain points, and potential of this next-gen checkout technology in reshaping the grocery shopping experience.
📌 0:02 – Schnucks expands Caper Cart pilot to Illinois with new lower tray feature
📌 0:49 – Customer usage hits high levels: All 10 carts in use throughout the day
📌 1:23 – Jeff Dwyer shares firsthand experience: Great for convenience-focused shoppers
📌 2:30 – Limitations of the carts: Size, capacity, and niche appeal
📌 4:10 – Caper Cart 2.0: Retail media, cameras, and in-store pathing features
📌 5:36 – The key milestone: Moving from initial test to broader rollout
📌 6:46 – Anne and Chris ask: How many carts is expansion really adding per store?
This discussion, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, examines what it takes for smart carts to scale, whether they deliver real ROI, and how they stack up against other retail tech like AI-driven shelf tracking and mobile checkout. Don’t miss the insider retail tech analysis that makes this episode a must-watch.
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