Selling and Managing Asset Based LTL with Jesse Griffin

In this episode of the ThinkFreight Podcast, I sit down with Jesse Griffin, West Region Sales Manager at Crete Carrier Corporation, to explore his journey through some of the industry’s most well-known players—JB Hunt, Knight Transportation, FreightVana, and now Crete.

Jesse shares how his diverse background, moving from operations into sales, has shaped his approach to leadership, customer relationships, and team management.

We dive into Jesse’s current role at Crete Carrier, one of the nation’s largest asset-based trucking companies encompassing Crete Carrier, Shaffer Trucking, and Hunt Transportation.

Jesse explains the differences between operating regionally and managing dedicated fleets, as well as how Crete strikes a balance between contract and spot freight. We discuss the unique challenges of selling in a down market and why driver retention matters to shippers.