Supply Chain Risk and Brand Reputation

Are you protecting your assets?
Two of the most important assets all businesses need to protect are inventories and brand reputation. There are of course others but in this episode we focus on risk and reputation.

Risk – When you deliver goods to a port to be loaded on a ship that is when risk begins. Transporting the goods that you have produced with all the cost that has gone into those goods is value that can be lost if you do not protect your assets. This is where insurance comes into play. Having the right contractual arrangements with customers and suppliers is central to having the right protections in place. In this episode Tony Hines discusses Cost Insurance Freight and Free On Board options. He emphasises that insurance is necessary to reduce risk.

Reputations take years to build. Organizations invest millions of dollars to build a brand but all of this can be destroyed in a moment. P&O has become such a company at risk in the United Kingdom by the CEO admitting he broke the law when he dismissed 800 employees in a Zoom call without notice.

Tony Hines also gives his 3 minute tip to build supply chain advantage by focusing on his 7V Framework.

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About Tony Hines and the Chain Reaction Podcast – All About Supply Chain Advantage
I have been researching and writing about supply chains for over 25 years. I wrote my first book on supply chain strategies in the early 2000s. The latest edition is published in 2024 available from Routledge, Amazon and all good book stores. Each week we have special episodes on particular topics relating to supply chains. We have a weekly news round up every Saturday at 12 noon…