Sustainable Packaging and The Power of Educating a Niche Audience
The fun thing about doing a show in supply chain is the more you learn–the more you realize how much more there is still left to learn.
That’s a lesson I was recently reminded of because of my next guest–whom I found on Tiktok educating his audience about a very specific topic:
sustainable packaging
He’s amassed more than 73 THOUSAND FOLLOWERS…..talking about sustainable packaging.
It’s wild right?!
Today’s episode has our guest, Cory Connors of Landsberg Orora, teaching us a valuable lesson that no matter how niche your topic is, if you make it educational or entertaining, you can develop an audience.
- Connect with Corey on Tiktok, YouTube, and Linkedin
- Visit Cory’s website and follow his podcast
Listen to these shows next to get started with customer research:
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
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