Target's Rural Expansion Plan - Experts Call It a "Strategic Disaster" That Shouldn't Have Happened

Target’s $Billion Rural Gamble – Why Experts Say It’s Doomed to Fail

Target drops a bombshell expansion strategy that has retail experts in complete agreement – for all the wrong reasons. A former Target executive who actually ran rural stores delivers devastating firsthand insights.

Key Moments:

0:00-1:07 – Target’s massive rural expansion: 300 stores, 75% to 90% market coverage goal
1:08-2:40 – Chris Disa’s measured take: Location-specific success vs. systemic strategy flaws
2:41-4:40 – Michael’s scathing critique: “Should never have made it out of C-level meetings”
4:41-5:55 – Why modern Walmart beats Target at their own game in rural markets
5:56-7:30 – Former Target executive Chris Walton’s shocking revelation: Rural stores do 50% less volume
7:31-9:15 – The Dollar General problem and why rural markets don’t need Target
9:16-10:06 – Michael’s final verdict: Focus on “what we can control” instead of “bright shiny objects”

A unanimous expert panel demolition of what could be retail’s biggest strategic blunder.

This week’s episode was brought to you with the help and support of the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand.

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