Tech-Talk: Likes Don’t Count. Results Do: How Better Ad Measurement Drives Real Business Results

EMARKETER’s Max Willens is joined by GroundTruth’s Brandon Rhoten and Matt Knight, along with Horizon Media’s Kevin McGehee to share insights on how to shift your reporting from likes to lift and other real business results like sales, foot traffic, and market share.

Presented by GroundTruth.

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