The biggest risk in business isn’t losing money. It’s losing trust.

When you raise funds from your community, whether it’s customers, friends, investors, or early believers, you carry more than a financial responsibility.

You carry a reputational one.

That’s a different kind of weight.

If we mess up? We don’t just risk dollars, we risk credibility. Relationships. Future opportunities.

That’s why John treats every promise seriously.

Because failing the people who believed in you first? That’s not an option.

Watch John’s full episode here: https://youtu.be/p1y175BRkvU

#ReputationMatters #CommunityFirst #InvestorRelations #Entrepreneurship #BusinessRisk #Integrity #Honesty #CustomerService #SmallBusiness #SuccessMindset