The History of Shipping with Sal Mercogliano
You’ve likely heard the phrase “if you don’t study history, you’re doomed to repeat it.” So why has much of the shipping world operated in a silo, where we’re just chugging along, making the same mistakes, and not learning from each other?
That’s what we’re diving into today with maritime history professor Sal Mercogliano as well as where we stand in the marketing world. After all, the history of shipping is the history of the world and a good marketer needs to know this historical perspective compared to the present-day if they’re going to be good at storytelling.
- Follow Sal Mercogliano on Twitter
- Check out Sal’s show “What’s Going On With Shipping” on YouTube
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
—————————————–
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear from the company’s agents on how they took the leap and found a home with SPI freight agent program.
CloneOps AI-powered phone operations for inbound and outbound calls with speed, scale, and efficiency. Our virtual agents handle high-volume interactions, automate workflows, and deliver real-time insights, freeing your team to focus on growth. Designed for logistics, retail, and beyond—seamless communication, smarter conversations, faster resolutions.
CargoRex – Your Logistics Hub. Explore, discover, and evolve with the all-in-one platform connecting you to the top logistics tools, services, and industry voices. Whether you’re a leader, researcher, or creator, CargoRex helps you stay ahead. Explore Now
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services her…