The Power of Partnership: Aligning Sales and Marketing for Success
In this episode, Jennie chats with Holly LaBoda, Co-founder and Partner at Luminaries Consulting, about aligning marketing and sales teams to drive commercial growth in the logistics industry. Holly shares her expert insights on building trust, overcoming silos, and creating shared goals to ensure both teams work seamlessly toward organizational success.
Key Topics Discussed:
▪️Common challenges in marketing and sales alignment
▪️Foundational strategies for aligning teams
▪️Prospecting and customer engagement tips
▪️Building trust and overcoming silos
▪️Thoughts on collaboration and influence
Listen to the full conversation to discover actionable strategies that will help your marketing and sales teams get on the same page and work toward shared success!
🔗 Connect with Holly:
https://www.linkedin.com/in/hollylaboda/
🔗 Learn more about Luminaries Consulting:
https://www.luminariesconsulting.com/
Virago Marketing
Jennie Malafarina
Virago Marketing is a specialized agency dedicated to transforming the marketing strategies of transportation and logistics companies. Our focus is to facilitate revenue alignment for our clients, leveraging our deep industry expertise to enhance their market understanding, demand generation, and customer growth.
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