The Shipper’s Perspective: How Beagl is Changing the Freight Sales Game with Eric Williams

In this episode of the ThinkFreight podcast, Thomas Werdine sits down with Eric Williams, co-founder and CEO of Beagl, to explore his unique journey from financial markets to freight brokerage. They dive into the challenges faced by brokers versus shippers, the importance of understanding the shipper’s perspective, and how to optimize freight operations.

Eric shares valuable insights on the role of contracts and how to foster successful partnerships in logistics. They also discuss the importance of specificity in brokerage services and building strategic relationships between brokers and shippers.

Then, Eric introduces Beagl, a cutting-edge tool that transforms the RFP process using data and automation. Plus, hear about feedback from early Beagl users and what the future of freight sales looks like as technology continues to evolve.