Transform Your Business Story Make Customers the Heroes
Is Your Customer the Hero of Your Story?
When telling your brand’s story, there’s one key rule: your customer should always be at the center.
As shared on Marketing Myths in Freight: What’s Holding Your Brand Back?, one of the biggest mistakes companies make is positioning themselves as the hero. But the truth is, your customer is the protagonist—your brand is simply the guide helping them solve their challenges.
Want your marketing to resonate? Shift the focus. Speak directly to their pain points, their goals, and how your company empowers their success. That’s how you create real connection—and real conversions.
Are you making your customers the hero?
Listen to the full episode here: https://youtu.be/V3A9oJZDGSA
#FreightMarketing #CustomerFirst #BrandStorytelling #MarketingStrategy #LogisticsMarketing
Virago Marketing
Jennie Malafarina
Virago Marketing is a specialized agency dedicated to transforming the marketing strategies of transportation and logistics companies. Our focus is to facilitate revenue alignment for our clients, leveraging our deep industry expertise to enhance their market understanding, demand generation, and customer growth.
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