Unlocking Creative Potential in Marketing Teams
Marketing in Freight: Are You Holding Your Brand Back?
The freight industry has seen a massive injection of technology—but what about marketing? Too often, companies hire marketing professionals and then box them into rigid constraints, expecting innovative results while limiting creativity.
As Coleman Ruffin shared on Marketing Myths in Freight: What’s Holding Your Brand Back?, true marketing success comes from trusting your people. When marketers have the space to get creative, experiment, and take risks, that’s when real brand differentiation happens. But if they’re forced to operate under the same outdated rules, the result is repetitive, stale content that blends into the noise.
The supply chain is evolving, and so is its marketing landscape. New voices, fresh perspectives, and bold ideas are entering the space—are you making room for them?
Listen to the full episode: https://youtu.be/V3A9oJZDGSA
#FreightMarketing #SupplyChain #BrandStrategy #MarketingInnovation #LogisticsMarketing
Virago Marketing
Jennie Malafarina
Virago Marketing is a specialized agency dedicated to transforming the marketing strategies of transportation and logistics companies. Our focus is to facilitate revenue alignment for our clients, leveraging our deep industry expertise to enhance their market understanding, demand generation, and customer growth.
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