Why Founders on Video Create Stronger Connections
The Power of Personal Branding in Freight Marketing
The game has changed—video is king, but more than that, people connect with people.
As Lindsey Nolan shared in AI, Algorithms, and Engagement: The Future of Freight Marketing, one of the most impactful strategies right now is getting founders and leaders on camera to share their insights and mission.
Authenticity wins – People want to connect with a face, not just a corporate logo.
Storytelling builds trust – A founder’s perspective creates a deeper connection.
Engagement skyrockets – Posts from individuals often outperform company pages.
Audiences are tired of generic brand messaging—they want real stories, real faces, and real connection. If you’re not putting your leaders front and center, you’re missing out on massive engagement potential.
Are you leveraging video and personal branding in your freight marketing strategy? Let’s discuss below!
Want to hear more? Listen to the full episode with Lindsey Nolan now! https://youtu.be/KU6_ORVv6Ok
#FreightMarketing #PersonalBranding #VideoMarketing #AuthenticityWins #LogisticsMarketing
Virago Marketing
Jennie Malafarina
Virago Marketing is a specialized agency dedicated to transforming the marketing strategies of transportation and logistics companies. Our focus is to facilitate revenue alignment for our clients, leveraging our deep industry expertise to enhance their market understanding, demand generation, and customer growth.
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