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Why Freight Brokerages Need to Rethink the 'Smile and Dial' Mentality

Blythe Milligan

Apr 16, 2025

Freight brokerages could be more successful if they stopped treating sales like a solo sport.

Jennifer Morris believes the current brokerage model is built around isolation and outdated tactics like smile and dial. She says more collaboration and support, especially for women, could lead to better results across the board.

Rethinking your structure to prioritize teamwork over grind culture can open the door to more diverse talent and long-term success.